Tour Quality Golf Club Fitting for the Professional, Amateur and Junior Golfer


Custom Fitting & Custom Built Mizuno, Vega, Yonex, grindworks, Orka and Hiskei from Designer Golf are the best way to improve your game and lower your handicap!


There are immense benefits in having clubs that are Custom Fit and Custom built precisely to both your stature and your club swing characteristics.


Designer Golf was created by Andrew Ash one of the United kingdom's longest established clubmakers and clubfitters. He set up the business in the UK after seeing how successful independent clubmakers were in the USA, where the market is dominated by discount stores, mail order and clubmakers.

The business has been passed onto Steve Low, a long time customer of Andrew's, a fanatical golfer with a background in Mechanical and Aeronautical engineering and was the ideal choice to take over the business. Steve freely admits when he took over the business he thought he knew about golf, spending over a year working alongside Andrew ensured that he learnt the skills necessary to ensure that Designer Golf remains the midlands premier club making, fitting and repair centre. Now a master clubmaker Steve is passing on his knowledge and skills to clubmakers from around the world with the in-house clubmaking courses that they run.

Designer golf operates from a fully computerised Fitting Studio and Workshop, and is ideally situated geographically, just a 10 minute drive from Junction 16 on the M1. Our clients range from Tour Professionals to beginners, covering men, women and juniors, with everyone receiving the same attention to detail, irrespective of their playing ability. Currently we have in excess of 5000 players using our clubs, throughout Europe and as far afield as the USA and Australia.

Designer Golf also provides internationally renowned club making courses with delegates coming from all part of the globe to learn the art of club making, this is what sets Designer Golf apart from its competitors. As Steve Low explained "we're not just a fitting centre, as we don't send off to the manufacturer for your golf clubs once measured, everything is built on-site, to your exact measurements and we work with the golfer to improve their game"

When it comes to custom fitting we pride ourselves in offering exceptional value for money, without lowering our high quality standards, we are the European distributors for Japanese golf club manufacturer Hiskei,  we are a Yonex fitting centre, and represent grindworks and Vega to top out our portfolio of quality Japanese head and shaft manufacturers.
Designer Golf utilise respected brands such as Aplha and Wishon, and source other bespoke products directly from originating foundries, making it possible to control costs and quality standards and give the golfer clubs to rival Brands such as Taylormade, Ping, Titleist and Callaway.

We also supply brands such as Stewart Golf, Iomic, Egigo, Golf Pride and Lamkin grips along with Galvin green clothing.

But what really sets Designer Golf apart from it's competitors is BioMatch - the revolutionary One Swing club matching system which can be carried out for both NEW and EXISTING sets of golf clubs, the golfer does not necessarily have to purchase the latest offering from the large OEM's, Designer Golf can make the existing set on average 45 - 65% more accurate, how many OEM's can offer that and back it up?

Fitting Studio.JPG

Junior Golf Club Fitting


Junior Club Fitting -Designer Golf Ltd  

With over 25 years of experience in golf club making and fitting, and having built clubs for the likes of Charley Hull, we will ensure that every junior golfer is fitted with clubs that will help them improve naturally so that the next Tiger or Charley will flourish!

As adults, we know all too well how tough the game of golf can be some days and more importantly how much the right equipment can help our game, but when it comes to juniors many parents believe that a partial set of ‘hand me down clubs’ will benefit the young person they’re intended for. Now of course it's great to get a very young child started with a cut down 7-iron and putter, but as the child gets older, they will need a set of golf clubs that have been specifically made with their bodies in mind. Like adults children come in all shapes and sizes and need equipment that suit them as an individual if they want to progress in this wonderful game.
There are a number of good junior club manufacturers these days but remember like an adult one size does not fit all! So, what should you consider when looking for that all important first set of clubs and when should you upgrade to a more bespoke set.

Here are 4 points to help.

  1. Length
    Length is critical, I see far too many junior golfers gripping down the club too much, if the junior golfer grips down the club more than 1.5–2 inches then they are gripping down too much and will impact on their swing as they may find it difficult to swing the club around their body. (gripping down more than 1.5 to 2 inches, he or she is gripping down too much.) Gripping down about 1 inch will allow for a normal swing and a little room for growth.
    At Designer Golf we custom make our junior golf clubs and will lengthen free of charge until the child requires a new set or change of shafts.


  2. Shaft Flex
    When you cut down a set of clubs for a junior you will in all likelihood alter the shaft flex, cutting six to ten inches off a shaft will stiffen the shaft and the junior will struggle to hit the ball in the air. Try to find an ultra-light flex to start something around LL or even LLL for swing speeds below 40 and as they get stronger the following:
    (40-50 L) (50-60 A)              (60-65 A 70g shaft)            (65-70 R 70g shaft)


  3. Weight
    Using a lighter club to start with will help the junior golfer position the club correctly in the swing, too heavy and the junior will struggle to get the club into the correct position at the top of the back swing and cause them to manipulate the club in the swing to be able to hit the ball.
    Most junior clubs come with slightly lighter heads, but are not that much lighter than regular heads these days.


  4. Grip Size
    Grips that are too large for the junior will change their swing dynamics as they will for adults so ensure that they are able to grip the club properly. If you’re unsure whether the grip is correct have them hold the club in the left hand (for right handed golfer) the middle and third finger should just touch the thumb pad, if the fingers ‘dig in to it’ then the grip is too small, (may hook the ball) nowhere near the pad then too large (may push the ball right)

    Naturally these are just a few guidelines to follow so that a junior golfer will get the best out of their set and enjoy the game more. A professionally built set of club naturally come with a host of benefits over a shop bought set, and parents are usually pleasantly surprised at cost and but more impressed with the improvements.

T: 01327 877922



I have tried three times to replace my Titleist driver at the local Titleist fitting days, only to find I still hit my original one further and straighter with the shaft you made for me ages ago!!
— Mark, Hemel
Have won two competitions in the space of two weeks, and have driven the ball more consistently and further than ever, 309 yards on the 13th at Collingtree park!!
— Iain, Collingtree Park
Because of you I am now playing so confidently and as keen now as I ever have been. I practice most days, particularly around and on the greens
— John Higginbottom
My handicap has now come down from 27 to 20 in four weeks. So needless to say I will be visiting you early next year for a new set of irons.
— Tony Phipps
Hi Steve
Just a quick email to let you know won my first golf tournament in years yesterday.
The difference in shot accuracy is incredible with every club, so impressed with the Bio Match it’s amazing!